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FRYE SUPPLY
Objective: Redesign the current Frye Supply logo, hangtag, shoebox, and shopping bag. Create an Instagram story to announce a new Frye Supply workwear line.
Assigned as a one-week creative sprint during my Authentic internship application process, I centered my solutions on highlighting the textures commonly used in their boot designs, drawing parallels to the use of materials in workwear settings.
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