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BUD LIGHT PLATINUM
Objective: Conceptualize an advertisement campaign marketed to women who appreciate the aesthetic of champagne but prefer the taste of beer.
With a higher alcohol percentage, sweeter taste, and pre-existing sophisticated branding, this line of Bud Light beer was ideal for reaching the target audience. Inspired by the high-class vibe of champagne, I avoided references to alcoholic beverages and instead drew parallels to jewelry, particularly diamonds, through imagery, wordplay, and song references.
The overall campaign concept is intended to exude a sense of luxury and femininity, two words that are rarely associated with beer.
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